Roger Resnicoff

Roger L. Resnicoff

Creative Digital Marketing &

Media Relations Pro

Inventive Social Media Strategist

Experienced Top-Tier Broadcast Producer

Roger L. Resnicoff

Twin Dad. O.G. Nerd. Photographer. Amateur Chef.

Native New Yorker. SCUBA-diver. Dreamer.

About Me

Creative Digital Marketing & Media Relations Pro,
Inventive Social Media Strategist,
Experienced Top-Tier Broadcast Producer.

I’m a former TV news producer who has made a successful transition into Digital and Traditional marketing.

As a producer, I was closely involved with the launches of news networks, programs and websites.
I covered breaking news and world events on international and local levels. After about a decade, I applied my practical broadcast knowledge and passion for evolving media to change gears and join the public relations industry.

Since then, I’ve provided strategic consulting, developed integrated multimedia marketing initiatives, C-level media training, and enhanced existing PR programs. To that end, I’ve built Marketing, Media Relations and Social Media teams at FleishmanHillard, Ruder-Finn, MS&L, Razorfish, Bender/Helper Impact, and Child Mind Institute.

In addition to my traditional media relations skills, I have deep experience developing and leading

best-in-class social media strategies (including promotions, paid/owned media) and metrics-driven campaign initiatives.

Marketing and Communications Expert

Though I am often recognized as an authority on social media, I am an overall marketing and communications expert, focusing on Digital and Traditional programs and partnerships for top-tier consumer brands. I have deep experience developing and leading metrics-driven campaign initiatives across teams and time zones to improve performance and exceed business goals for clients.

I’ve been instrumental in leading strategy and media outreach for Best Buy (Consumer, B2B, Mobile), Philips Electronics (Consumer, Healthcare, B2B, Design/Innovation), Procter & Gamble (Consumer, B2B), Ferrero USA, Heineken, Home Depot, Coca-Cola, Sanofi-Aventis, Cartier, Bayer, General Motors, Mercedes-Benz, CBS Entertainment, DC Comics and Entertainment, HBO, Victoria’s Secret and Guinness World Records.

In addition, I have created and driven launch strategies and outreach for Heineken Premium Light, Ferrero Rocher, Charmin Rest Rooms, Coca-Cola/Diet Coke with Lime and Edy’s/Dreyer’s Ice Cream “Dibs”.

Ferrero Rondnoir

PHILIPS Electronics

BEST BUY

HEINEKEN PREMIUM LIGHT Launch

Charmin RestRooms

CBS Home Entertainment

Child Mind Institute

Edy’s DIBS – Product Launch

Coca-Cola with LIME

DC Entertainment

Mercedes-Benz

HBO

Guinness World Records

Social Media

I have deep experience developing and leading best-in-class social media strategies (including promotions, paid/owned media) and metrics-driven campaign initiatives. This includes acting as a collaborative partner across internal teams to drive the utilization of social media and exceed business goals.

SYMTUZA® LatinX/LGBTQ | Education/Advocacy

SPRAVATO® (esketamine) |Mental Health

Child Mind Institute: Children’s Mental Health Advocacy

Mercedes-Benz Tweet Race

CBS Home Entertainment

Real-World Media Experience

I began my career working in television news, as an Assignment Editor, and Producer.

During the decade I worked in the media, I was closely involved with the launches of
news networks, programs and websites, including Fox News and ABCNews.com, and wrote and produced hundreds of hours of video content for local and international media outlets, including WNYW (Good Day New York, 10pm), Reuters and Associated Press TV.