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Roger Resnicoff
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Category: Marketing and Communications Expert

Mercedes-Benz

Mercedes-Benz

Challenge: As Mercedes-Benz celebrated 125 years of innovation, competitors had positioned the brand as old and stodgy. At RAZORFISH, Our challen

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HBO

HBO

Strategy and implementation of public relations efforts for DVD releases of:

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Guinness World Records

Guinness World Records

GUINNESS WORLD RECORDS, the global authority on record-breaking achievement, unveiled its brand new 2014 edition of the iconic GUINNESS WORLD REC

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