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Roger Resnicoff
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Category: Social Media

SYMTUZA® LatinX/LGBTQ | Education/Advocacy

SYMTUZA® LatinX/LGBTQ | Education/Advocacy

SYMTUZA® is a prescription medicine to treat Human Immunodeficiency Virus-1 (HIV-1) infection in adults and in children. Created an initiati

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SPRAVATO® (esketamine) |Mental Health

SPRAVATO® (esketamine) |Mental Health

Devised and led the Social Media campaign for the U.S. FDA Approval of SPRAVATO® (esketamine) Nasal Spray to treat Depressive symptoms in Adults wit

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Child Mind Institute: Children’s Mental Health Advocacy

Child Mind Institute: Children’s Mental Health Advocacy

Recently at Child Mind Institute, under my leadership, the first six months saw 90%+ growth in social media, and strengthened relationships wit

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Mercedes-Benz Tweet Race

Mercedes-Benz Tweet Race

Challenge: As Mercedes-Benz celebrated 125 years of innovation, competitors had positioned the brand as old and stodgy. At RAZORFISH, Our challenge

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CBS Home Entertainment

CBS Home Entertainment

These efforts more than doubled the CBS properties’  Facebook Fans by 7.8 million (to 15 million-plus), resulting in 2 million-plus Amazon Aff

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