Recently as the Marketing Director of Child Mind Institute, I am responsible for driving and overseeing marketing and communications efforts for a prominent non-profit organization. The first six months saw 90%+ growth in social media, 200+ media mentions, and strengthened relationships with key opinion leaders and related partner organizations.
IN DEPTH:
- Responsible for leading marketing, social media and communications efforts for a prominent non-profit
- Design, develop, and implement comprehensive strategies and tactics to drive growth in all mission areas including marketing, public relations, media relations, social/paid digital media, content development, ‘tent-pole’ events, email, (potential) consumer engagement, partnerships, celebrity engagement
- Oversaw relaunch of childmind.org, coordinate (horizontal and vertical) content creation for key sections
- Develop external communications packages for maximum visibility and impact (e.g. conferences, new patients, partners)
- Creation and implementation of ‘tent-pole’ events (i.e. Change Maker Awards, Conversation Series, AAC&AP Conference
RESULTS:
SOCIAL MEDIA: +90% increase (60K+ Facebook Fans in 6 months)
PUBLIC RELATIONS: Secured 200+ media mentions
EMAIL MARKETING: +500% increase in signups, +200% increase in engagement