Coca-Cola, the world’s largest soft-drink maker, added a lime-flavored version of its signature beverage in the United States to build on the popularity of Diet Coke with Lime. Our team was tasked with driving awareness in the media for the launch.
Broadcast Placements: CBS News, NBC Today, CBS This Morning, CNBC, Bloomberg, 30+ local segments
Print Placements: The New York Times, Newsweek, AdAge, BusinessWeek, Wired