The first new Heineken product extension in the company’s 133-year history.
The MS&L team orchestrated 11 launch events in key markets, including a kick-off event with magician Criss Angel in Times Square.
Along with producing this video, I led the broadcast media relations efforts of the campaign and the online campaign. You can see some of my efforts (including Fox News Channel, CNBC, CNN, WNYW) sprinkled throughout.
This is another sizzle reel that I conceptualized and produced at the culmination of a campaign.
Heineken Media Coverage
