Category: Marketing and Communications Expert

I acted as lead Media Relations counsel for the Ferrero Rondnoir product launch.  Our teamdeveloped and implemented a comprehensive public relat

From 2004-2008, I acted as part of the National Media Relations team for Philips Electronics, developing and implementing comprehensive strategies for

I acted as part of the National Media Relations team for Best Buy, developing and implementing comprehensive strategies for coverage as well as mes

The first new Heineken product extension in the company's 133-year history. The MS&L team orchestrated 11 launch events in key markets, includ

This is a sizzle reel I conceptualized and produced at the conclusion of the Charmin RestRooms initiative.  In addition, I led portions of the m

Recently as the Marketing Director of Child Mind Institute, I am responsible for driving and overseeing marketing and communications efforts for a pr

PRODUCT LAUNCH: | Dibs | Edy's/Dreyer's Ice Cream With no scoop or spoon required, this munchable, frozen delight forever changed the way ice

Coca-Cola, the world's largest soft-drink maker, added a lime-flavored version of its signature beverage in the United States to build on the pop

WE CAN BE HEROES giving campaign, leveraging the power of the DC Entertainment corporate brand and iconic characters to make a positive impact and h